- Accounting
We help 7 & 8-figure eCommerce businesses make smarter, faster decisions with better financial data. Whether you’re outgrowing spreadsheets or stuck with a traditional accountant who doesn’t get digital commerce, we step in as your strategic partner
UpCounting is the go-to accounting firm for eCommerce brands ready to scale.
We turn your numbers into a growth engine so you can move faster, stay lean, and grow stronger.
We’re not your typical CPAs.
Our team has built Shopify stores, launched Facebook ads, and scaled eCommerce brands ourselves. That firsthand experience means we speak your language and we know exactly where to look to boost margins, reduce inefficiencies, and turn your expenses into real business growth.
From bookkeeping and tax compliance to CFO-level strategy, UpCounting acts as your fractional finance department. We work virtually and in real time, powered by the best cloud tools, so you get clarity and control without the overhead.
"UpCounting has been with us since day one, helping lay the financial foundation that supported our growth into an 8-figure brand. With our dedicated controller, we’ve had the clarity and strategic insight needed to scale smartly, ensuring our financials were accurate, timely, and aligned with our goals. As a result, we’ve seen a 216% increase in sales, a 279% boost in gross profit, and a 106% rise in EBITDA. UpCounting has become a trusted CFO-level partner and a true extension of our team."